CLIENT: Sotheby's Motorsport | PROJECT: Launch design I jumped at the chance when I was asked to create a teaser print advert for the launch of Sotheby's Motorsport – a brand new service for online auctioning of high-end cars. Working with a creative director and senior copywriter, we produced a beautiful, evergreen advert for the RM Sotheby’s Monterey auction catalogue to firmly cement the direction of the brand. We just rolled from there! I designed and built two landing pages in Unbounce, styled in line with the unpublished website to support the launch of the service at Monterey Car Week. Additional work for the launch event included most of the hard copy marketing collateral and materials, DOOH displays, and booth backdrops. After the successful launch event I continued to produce and artwork print adverts and take on more of the design work including digital assets for the launch campaign and ongoing assets for the live auctions. I finished up by producing a method for producing the content inhouse and wrapped it all up for handover. I LOVED this project.
