Adams Funeral Directors | Branding
CLIENT: Adams Funeral Directors | PROJECT: Brand design including website The brief from Adams Funeral Directors was to create a brand design that was restrained and modern. The key driver for them was to differentiate themselves from the usual style across the industry - especially when it came to their website. I gave them a clean, simple logotype grounded with a sophisticated and premium-feeling colour palette. We made sure that the website was clear, simple to use and had a clean, fresh feel rather than the overly sombre look that tends to dominate the market.